Guide How do you take care of your social platforms?

Tips and advice.

  • Your platform – you decide the rules

  • Breaking the rules must have consequences

  • Laws must be followed

  • Keep a cool head

  • Use a comment policy and have a crisis plan

  • Have a list of FAQ and documents readily available that present your public appearances/statements 

  • Take care of yourself (extremely important) and each other

  • Quick responses – don’t let questions or comments remain unanswered!

  • Correct answers are important

  • Be clear and write the most important things first

  • Avoid generalizations, metaphors, and irony

  • Use a step-by-step process—never answer in affect

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