Guide How do you take care of your social platforms?
Tips and advice.
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Your platform – you decide the rules
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Breaking the rules must have consequences
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Laws must be followed
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Keep a cool head
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Use a comment policy and have a crisis plan
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Have a list of FAQ and documents readily available that present your public appearances/statements
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Take care of yourself (extremely important) and each other
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Quick responses – don’t let questions or comments remain unanswered!
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Correct answers are important
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Be clear and write the most important things first
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Avoid generalizations, metaphors, and irony
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Use a step-by-step process—never answer in affect